FACTION

Terms of Service

Effective date: 13 August 2026 · Last updated: 13 August 2026

These Terms of Service ("Terms") are a legal agreement between you ("you", "your" or "User") and The Faction Group Ltd. They govern your access to and use of FACTION’s platform, including our mobile applications, the website at factionapp.co.uk, and all related products, software, and services (collectively, the "Services").

Please read them carefully before using the Services.

In these Terms, "FACTION", "we", "us", and "our" refer to The Faction Group Ltd, a company registered in England and Wales (company number: 17168937).

IMPORTANT – By creating an account, downloading, accessing or using the Services, you confirm that you accept these Terms and agree to comply with them. If you do not agree to these Terms, you must not access or use the Services.

IMPORTANT – please read sections 6 (health, fitness and assumption of risk), 13 (liability) and 14 (indemnity) carefully. They affect your legal rights and set out important limitations on our responsibility to you and obligations you owe to us.

1. Eligibility and Accounts

1.1. FACTION is an 18+ platform. You must be at least 18 years old to create an account or use the Services, and by creating an account or using the Services you represent and warrant that you are at least 18 years old. During signup we ask for your date of birth to apply this age requirement. FACTION reserves the right to refuse access to, suspend, or remove any account we believe belongs to a person under 18, at our sole discretion.

1.2. To use most features of the Services you must register for an account. By creating an account, you agree to provide accurate, current and complete information about yourself ("User Data") and to keep User Data up to date, and make any changes as soon as possible.

1.3. You agree to create only one account for your personal use, and not to share your account with any other person.

1.4. You are fully responsible for keeping your login credentials confidential and for preventing unauthorised access to your account. You accept full responsibility for all activities that occur under your account or using your login credentials. You must notify us immediately if you suspect any unauthorised use of your account, or any other breach of security. Unauthorised access to your account could expose your User Data and any other information or content you provide to FACTION to unwanted or unintended third parties.

1.5. You represent and warrant that all workouts, training data, performance metrics and other activities recorded or associated with your account ("Activity Data") reflect genuine activities actually performed by you, and that any location, gym, club or affiliation set on your account or content is accurate. YOU MUST NOT FALSIFY, MANIPULATE, AUTOMATE OR ARTIFICIALLY INFLATE ANY ACTIVITY DATA, RANKING OR LEADERBOARD POSITION. Because the Services rely on competition and leaderboards, we treat the integrity of Activity Data seriously and FACTION reserves the right to remove or amend Activity Data, adjust rankings and leaderboards, or suspend or terminate accounts where we reasonably believe this obligation has been breached.

1.6. You must not impersonate any person, create an account in someone else’s name, or transfer or sell your account to another person. You must not access or use another user’s account without their permission.

2. The Service

2.1. FACTION is a fitness and social platform that lets you log training sessions; view and follow other users; join groups and gyms; take part in group chat; appear on leaderboards, leagues and rankings; and view analytics and side-by-side comparisons of your performance against other users and your own history.

2.2. We may add, change, suspend or remove features of the Services at any time, for example to improve the Services, for technical or security reasons, or to comply with law. Where a change materially and adversely affects your use of the Services, we will give reasonable notice where practicable. Some features may be made available on a paid basis in future; if and when paid features are introduced, additional terms (including billing, cancellation and refund terms) will apply to those features and will be presented to you before you purchase.

2.3. The Services are provided for your personal, non-commercial use unless we expressly agree otherwise in writing.

3. Licence to Use the Services

3.1. In consideration of you agreeing to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to access and use the Services, including to download and use our mobile applications, on a device that you own or control, solely for your personal use and in accordance with these Terms and the applicable app store rules.

3.2. You must not: (a) copy, modify or create derivative works of the Services except as permitted by law; (b) reverse engineer, decompile or disassemble the Services or any software within them, except to the extent permitted by law; (c) rent, lease, sub-license, loan or otherwise make the Services available to any third party; (d) access or collect data from the Services by automated means (including scraping, crawlers, bots or scripts) except as expressly permitted by us; or (e) use the Services in any unlawful manner or for any unlawful purpose.

3.3. Where you download the App from a third-party app store (such as the Apple App Store), your use is also subject to that store’s terms, including any end user licence agreement that the store requires you to accept. Section 16 sets out additional terms that apply to App Store downloads.

4. User Content

4.1. The Services allow you to create, upload, post and share content. This includes Activity Data, profile information (such as your username, display name and bio), group information (including group names and descriptions), workout posts and notes, comments, reactions, replies, and group chat messages. In these Terms, "User Content" means all such content. Some User Content is public or shared with other users, and some may be private or limited to a particular audience (such as a private group), depending on your settings and where you post it.

4.2. You retain ownership of your User Content. By submitting User Content to the Services, you grant FACTION a worldwide, non-exclusive, royalty-free, transferable and sub-licensable licence to host, store, reproduce, adapt, modify, translate, scale, create derivative works from, publish, display, distribute and otherwise use that User Content, and any name, username or likeness you post in connection with the Services, for the purposes of operating, promoting, marketing and improving the Services, including in advertising and other commercial contexts, without further notice to you or compensation. This includes displaying your Activity Data, metrics and ranking to other users on feeds, leaderboards, groups, gyms and leagues, processing or scaling your training data to provide the Services’ features, and featuring your activities or achievements in our promotional materials. Where you have made User Content private or limited it to a particular audience, we will display and share that User Content only with the audience you have chosen, and will not use it in public-facing advertising or marketing without your consent.

4.3. You may ask us to stop using User Content that identifies you personally in our advertising and marketing at any time, by contacting us, and we will do so within a reasonable period. This does not affect any use already made before your request, or your appearance in ordinary features of the Services such as feeds, leaderboards, groups, gyms and leagues.

4.4. You waive, to the fullest extent permitted by law, any moral rights you may have in your User Content under the Copyright, Designs and Patents Act 1988 (including the right to be identified as author and the right to object to derogatory treatment), so that we may host, edit, adapt, scale and display your User Content in connection with the Services.

4.5. This licence ends when your User Content is deleted, except where it has been shared with others who have not deleted it, or where we are required to retain it by law. Anonymised or aggregated data we derive from your User Content or your use of the Services does not identify you, is not personal data, and may be retained, used and exploited by us indefinitely for any purpose, including after your User Content or account is deleted. You have no rights in such anonymised or aggregated data.

4.6. You represent and warrant that you own or have all necessary rights to your User Content, and to any name or likeness you provide, that you are entitled to grant the licence and waiver in this section, and that your User Content does not infringe the intellectual property, privacy, publicity or other rights of any third party or breach any law.

4.7. We do not claim ownership of your User Content and we are under no obligation to monitor it, but we may review, moderate, refuse, amend, remove or disable access to any User Content at our discretion, including using automated tools. If you believe any User Content breaches these Terms or any applicable law, you can report it to us through the in-app reporting tools or by contacting us (see section 18), and we will review and take any action we consider appropriate.

4.8. You acknowledge that User Content is created by users, not by FACTION, and that we do not endorse, verify or guarantee the accuracy, completeness, usefulness or quality of any User Content. You understand that, by using the Services, you may be exposed to User Content that you find inaccurate, offensive, indecent or objectionable, and you accept the risks associated with this. We are not responsible for any User Content or for any reliance you place on it. Nothing in this section limits our liability where it cannot be excluded or limited by law (see section 13).

5. Acceptable Use

5.1. You agree that you will not (and will not encourage or enable anyone else to):

5.2. We may investigate and take action in respect of any breach of these Terms, including removing, amending or disabling access to content, suspending or terminating accounts, and reporting to law enforcement where appropriate.

5.3. You represent and warrant that you are not located in, a national of, or ordinarily resident in any country subject to comprehensive UK, EU or U.S. trade sanctions or embargoes, and that you are not named on any UK, EU or U.S. list of sanctioned, restricted or denied parties. You must not use the Services in breach of any applicable export control or sanctions laws.

6. Health, Fitness and Assumption of Risk

6.1. The Services are not a medical device and do not provide medical advice. The workouts, training data, estimates, recommendations, comparisons and other content available through the Services are provided for general informational and motivational purposes only. They are not a substitute for professional medical, physiotherapy or qualified coaching advice.

6.2. Physical exercise carries inherent risks, including the risk of serious injury. You should consult a qualified physician or healthcare professional before beginning, changing or intensifying any exercise programme, particularly if you are pregnant, or if you have or may have any heart condition, high blood pressure, asthma, diabetes, a musculoskeletal injury or condition, or any other medical condition or concern about your fitness to exercise, or if you have recently experienced chest pain, dizziness or fainting. If you experience pain, discomfort, dizziness, distress, or any other symptom or sign that concerns you during or after exercise, you should stop immediately and seek medical advice or assistance.

6.3. You acknowledge and agree that you participate in any exercise or activity undertaken in connection with the Services entirely at your own risk and on your own responsibility. You are solely responsible for deciding whether any workout, load, target or activity is appropriate and safe for you, and for exercising your own judgement and using correct technique.

6.4. Workout data and targets shown in the Services (including any automatically calculated, scaled, algorithmically generated or AI-assisted values) are estimates generated from formulae and from data you and other users provide. They may be inaccurate and must not be relied upon as precise or safe for you. You must independently verify that any weight, intensity, distance or duration is appropriate for your own ability and circumstances before attempting it, and use your own judgement before following any such value or recommendation.

6.5. Content posted by other users reflects their own training and is not vetted, endorsed or recommended by FACTION as suitable for you, regardless of that user’s experience, status, following or apparent expertise. This applies equally to any encouragement, challenge, advice, target or suggestion another user gives you, whether in group chat, comments, reactions or otherwise, and to any competitive pressure you may feel from leaderboards, rankings, challenges or the performance of other users. Other users are not your coaches. You remain solely responsible for deciding what is safe and appropriate for you, and you should not attempt anything beyond your own ability regardless of encouragement from others or your position in any ranking. We are not responsible for the content, advice or encouragement of other users.

6.6. Where users arrange events, meet-ups, challenges, leagues or group activities through the Services, we do not organise, inspect, supervise, prepare or conduct those activities, and we do not assume responsibility for them. Any such in-person or group activity you take part in is at your own risk and is a matter between you and the other participants or organisers. Where FACTION itself organises an official event, separate terms will apply to that event.

6.7. Nothing in this section limits or excludes our liability for death or personal injury caused by our negligence, or any other liability that cannot be limited or excluded under English law (see section 13).

7. Location and Geolocation Features

7.1. The Services may use location information, including the postcode you choose to provide (and the town, city, region and nation derived from it) and, where you enable it, your device’s location while the app is in use (for example, to show the distance to nearby gyms). Location information may be used to rank users and surface relevant gyms and leaderboards.

7.2. Location features can reveal information about where you are based or where you train — for example, your city or region may be visible to other users through leaderboards and rankings. You accept the safety, security and privacy risks associated with using location features and with the location information you choose to provide or make visible. These risks may be greater depending on your circumstances, for example if you hold a sensitive job or position of trust. You are responsible for deciding what location information to provide and for using these features safely. You agree to use location features in a way that is safe, secure and responsible, in accordance with your circumstances and applicable laws. To the maximum extent permitted by law, and subject to section 13, we are not responsible for these risks. Our Privacy Policy explains how we handle location information.

8.1. The Services may in future integrate with or allow you to connect third-party services. Your use of any such third-party service will be subject to that third party’s own terms and privacy practices, and we are not responsible for them.

8.2. The Services may contain links or references to third-party websites, products or resources operated by others. We provide these for convenience only, do not endorse them, and are not responsible for their content, availability, or for any dealings between you and any third party. This section applies only to websites, products and resources operated by third parties, and not to the Services or to any page we operate, including these Terms and our Privacy Policy, for which we remain responsible.

9. Intellectual Property

9.1. All intellectual property rights in the Services and their content (excluding your User Content and third-party content), including the FACTION name, logo, software, design, text, graphics and the exercise catalogue, are owned by or licensed to FACTION. The FACTION name and logo are trademarks of The Faction Group Ltd.

9.2. Except for the licence to use the Services granted in section 3, no rights are granted to you in respect of our intellectual property. You must not use our name, logo or branding in a way that suggests affiliation, partnership or endorsement, or for any commercial purpose, without our prior written consent. This does not prevent you from referring to FACTION by name to identify the Services, or from sharing your own User Content.

9.3. The Services may allow you, or may allow us, to reference, create groups for, or affiliate users with gyms, clubs, venues, brands or organisations ("Third-Party Venues"). Third-Party Venue names, logos and marks are the property of their respective owners, and we claim no rights in them. The appearance of a Third-Party Venue in the Services – whether referenced by a user or created by us – is to allow users to identify and affiliate with that venue, and does not imply any partnership with, sponsorship by, or endorsement by that Third-Party Venue, nor that they endorse FACTION or any user. Where you reference or affiliate with a Third-Party Venue, you are responsible for ensuring that the reference is accurate and that you are entitled to make it. We may add, change, refuse or remove any Third-Party Venue reference at our discretion.

9.4. Where a group relates to a Third-Party Venue, we may, at our discretion, transfer control or administration of that group to the owner or an authorised representative of that Third-Party Venue, including where the group was originally created by a user or by us. Transferring control of a group does not transfer ownership of any User Content within it, which continues to belong to the users who created it.

10. Reporting Infringing Content

10.1. We respect intellectual property rights. If you believe that content on the Services infringes your copyright or other rights, please contact us using the details in section 18 with: (a) details of the rights you say have been infringed; (b) the location of the content on the Services; (c) your contact details; and (d) a statement that you have a good-faith belief that the use is not authorised.

10.2. We will review reports and may remove content and, where appropriate, suspend or terminate the accounts of users who repeatedly infringe.

11. Privacy and Data Protection

11.1. We process personal data in accordance with our Privacy Policy, available at https://www.factionapp.co.uk/privacy.html. The Privacy Policy explains how we collect, use, share, and protect your personal information when you use FACTION, and how you can exercise your privacy rights. The Privacy Policy should be read alongside these Terms. Please read both carefully before using the Services.

11.2. By using the Services, you acknowledge that FACTION is a social platform, and that your profile, workouts, metrics and ranking may be visible to other users as part of features such as feeds, leaderboards, groups, gyms and leagues, subject to your privacy settings and the controls we make available. As explained in our Privacy Policy, gym and group leaderboards show your ranking entry to other members even if your profile is set to private.

12. Suspension and Termination

12.1. You may stop using the Services and delete your account at any time through the app’s settings or by contacting us.

12.2. We may suspend, restrict or terminate your access to the Services or your account at any time, with or without notice where appropriate, if you breach these Terms, if we reasonably suspect misuse, if we are required to do so by law, or where we consider it reasonably necessary to protect the Services, other users, or FACTION. We will not be liable to you for any suspension, restriction or termination carried out in accordance with these Terms.

12.3. On termination, the licence granted to you in section 3 ends and you must stop using the Services. Sections that by their nature should survive termination (including sections 4, 6, 9, 13, 14 and 17) will continue to apply.

13. Our Liability

13.1. Nothing in these Terms excludes or limits our liability where it would be unlawful to do so. This includes liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; and (c) any other liability that cannot be excluded or limited under English law, including under the Consumer Rights Act 2015.

13.2. Subject to section 13.1, we are not liable for any loss or damage that is not reasonably foreseeable, or for any business losses (including loss of profits, loss of business, business interruption or loss of business opportunity), as the Services are intended for personal, non-commercial use.

13.3. Subject to section 13.1, we are not responsible for: (a) any injury, harm or loss arising from your participation in exercise or activity, except to the extent caused by our negligence; (b) the acts, omissions or content of other users; (c) the accuracy of workout data, estimates, targets, analytics or leaderboards, or third-party data; (d) the accuracy, availability or status of any Third-Party Venue, or any group, affiliation, league or leaderboard relating to a Third-Party Venue; (e) any failure or interruption of the Services caused by events outside our reasonable control; or (f) any loss of, or damage to, User Content or other data, except to the extent caused by our negligence.

13.4. Subject to section 13.1, our total liability to you for all claims arising out of or in connection with these Terms or your use of the Services, whether in contract, tort (including negligence), breach of statutory duty or otherwise, shall not exceed the greater of (a) the total amount you have paid to us in the twelve (12) months before the event giving rise to the claim, or (b) one hundred pounds (£100).

13.5. We will provide the Services with reasonable care and skill, as required by law. Except for that obligation and any other rights you have under applicable law, the Services are provided on an "as is" and "as available" basis, and we do not promise that they will be uninterrupted, error-free, or that defects will be corrected, or that the Services or your User Content will always be backed up or recoverable. We recommend that you keep your own copies of any content that is important to you.

13.6. This section does not affect your statutory rights as a consumer.

14. Indemnity

14.1. To the fullest extent permitted by law, you agree to indemnify and hold harmless FACTION and its directors, officers, employees and agents from and against any claims, demands, liabilities, losses, damages, costs and reasonable expenses (including reasonable legal fees) brought by any third party arising out of or in connection with: (a) your User Content; (b) your use or misuse of the Services; (c) your exercise or other activities connected with your use of the Services; (d) your breach of these Terms or of any applicable law; or (e) your infringement of the rights of any other person.

14.2. This section does not require you to indemnify us for any liability arising from our own negligence or breach, or for anything that cannot lawfully be passed on to you, and nothing in this section limits or affects your statutory rights as a consumer.

15. Changes to These Terms

15.1. We may update these Terms from time to time, for example to reflect changes to the Services, to introduce new (including paid) features, or to comply with law. If we make material changes, we will give you reasonable advance notice, for example by an in-app notification or by email.

15.2. Your continued use of the Services after the updated Terms take effect constitutes acceptance of the changes. If you do not agree, you must stop using the Services and may close your account.

16. Additional Terms for Apple App Store Downloads

16.1. This section applies where you download our mobile application (the "App") from the Apple App Store. These Terms are between you and FACTION only, not with Apple Inc. ("Apple"), and FACTION (not Apple) is solely responsible for the App and its content.

16.2. Your licence to use the App is limited to use on Apple-branded products that you own or control, as permitted by the App Store Usage Rules, except that the App may be accessed and used by other accounts associated with you via family sharing or volume purchasing where permitted.

16.3. Apple has no obligation to provide any maintenance or support for the App. To the maximum extent permitted by law, Apple has no warranty obligation in respect of the App, and any claims, losses, liabilities, damages, costs or expenses attributable to a failure of the App to conform to any warranty are our responsibility, not Apple’s.

16.4. Apple is not responsible for addressing any claims by you or any third party relating to the App, including product liability claims, claims that the App fails to conform to any legal or regulatory requirement, and claims arising under consumer protection, privacy, or similar legislation.

16.5. In the event of any third-party claim that the App or your use of it infringes that third party’s intellectual property rights, FACTION (not Apple) will be solely responsible for the investigation, defence, settlement and discharge of any such claim.

16.6. You represent and warrant that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.

16.7. Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

17. General

17.1. These Terms constitute the entire agreement between you and us in relation to the Services and supersede any prior agreement between us relating to the Services. Our Privacy Policy, which should be read alongside these Terms, governs how we handle your personal data.

17.2. If any provision of these Terms is found to be unlawful or unenforceable, the remaining provisions will continue in full force and effect.

17.3. Our failure to enforce any right or provision will not be a waiver of that right or provision.

17.4. You may not transfer your rights or obligations under these Terms without our prior written consent. We may transfer our rights and obligations under these Terms to another organisation, and we will tell you in writing if this happens.

17.5. Where these Terms require us to notify or tell you something, including in writing, we may do so by email to the address associated with your account, or by an in-app notification or message, and any such notice will be treated as given in writing. You should keep the email address on your account up to date. Where these Terms allow you to contact or notify us, you may do so using the details in section 18.

17.6. You agree that any claim you may have arising out of or relating to these Terms or your use of the Services must be brought within one (1) year after the claim arose. This section does not apply to any claim that cannot lawfully be time-barred in this way, including (where applicable) claims for personal injury, and does not affect your statutory rights as a consumer.

17.7. Except for Apple as set out in section 16.7, a person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any of these Terms.

17.8. If you have a problem or complaint about the Services, we would like the chance to put it right. Please contact us using the details in section 18, setting out the issue and what you would like us to do, and we will acknowledge your message and aim to respond substantively within 30 days. Contacting us first is not a condition of bringing a claim and does not affect your legal rights or your right to take a dispute to court at any time.

17.9. These Terms and any dispute or claim arising out of or in connection with them are governed by the law of England and Wales. You and we agree that the courts of England and Wales will have exclusive jurisdiction. These Terms are drawn up in the English language, and you agree that any court or other proceedings relating to them will be conducted in English.

18. Contact Us

If you have any questions about these Terms or the Services, contact us at:

Email: support@factionapp.co.uk

The Faction Group Ltd

Brynawel, Penuel, Llanmorlais

Swansea, SA4 3UQ

United Kingdom

Company number: 17168937 (registered in England and Wales)

End of Terms